Generosity, the act of giving more than is necessary or expected, unfortunately is not a word often associated with the legal profession, though I know countless generous lawyers. Yet, I have found authentic generosity to be one the most effective strategies for building a book of business because it builds trust, the secret sauce of any relationship.
After many years in the legal profession, I’ve noticed that my colleagues tend to share certain traits that make them good lawyers. Most are very smart. Most have a strong work ethic. And they fight hard for their clients. Which leads to an interesting question –why do so many smart lawyers struggle when it comes to getting new business?
How would you like to become the rainmaker that everyone in your firm looks up to and admires? The kind that rakes in new and profitable clients for your firm year in and year out? It’s really quite simple. Develop an optimistic mindset. Practice the habits that lead to rainmaking success.
